Selling Your House

Make the first impression positive
Selling a house is different from living in it.
• Must emphasize the features of the house more than
  personalities of the owner
• Potential buyers need to visualize it as their home, not yours
• Arrangement is crucial in optimizing room size and layout

RES
Real Estate Enhancement Service is the process of arranging a
house to create an environment that invites buyers to linger and
focus on the house, not the contents.

Enhancement = Impressive Results

Role of the Enhancer - to help the homeowner:
• Understand how to live in a home on the market
• View home as a product
• Make the emotional break from the home
• Be prepared for the buyer
• Understand the competition - model homes